ArchivedExploring new digital worlds
Founded in 2012 by Anna de Lanoy Meijer and Nina Poot in Amsterdam, The Netherlands, the Anna + Nina brand was born. Guided by instinctive intuition, designing outstanding jewellery, homeware and apparel and running their business came as a second nature to de Lanoy Meijer and Poot. A decade later, the brand flourished with four stores, several pop-up boutiques at renowned retailers, collaborations with both established brands as well as authentic creators and their presence at over 250 retailers worldwide.
Inspired by travels
Founders Anna de Lanoy Meijer & Nina Poot are inspired by their travels to far-flung places like Thailand, Bali, and India. They embrace the rich colours, intricate details and beautiful designs these nations are famous for. Thanks to their love of history, films, art and nature they have created cool, out-of-the-box designs.
New Digital Worlds
But with great collections, come great responsibility. It is not always easy to provide customers with a structured approach to massive collections. Spring Season migrated Anna + Nina to Shopify, structured their product data and optimised their customer journeys, leading to a huge increase in revenue. These are only the first steps in a new digital world of opportunities.
