Why the world needs more people like Marthe de Groot
MARIE MARIE Amsterdam brings together women through the craft of crochet. By creating communities and telling their stories to the world. The bags aren’t made by anonymous machines, but by an inspiring community of women that are at the heart of our brand. Women that deserve a face, a name and that they like to put on a pedestal.
A Social visionary
She created a community of 75+ women coming from all levels and age groups of society connected through the curious world of crochet. When Marthe bought a bag from the crochet club her grandmother led, she discovered that many friends wanted that same bag. She not only recognised the opportunity to connect supply and demand but (more importantly) an opportunity to help out a vulnerable group in our society. People of age often become more socially isolated, leading to loneliness, depression, and other mental and physical health problems.
A Social Initiative, Powered by Shopify
This all led to MARIE MARIE Amsterdam. Vibrant designer crochet products that also support elderly people (and everyone else who likes to crochet) to stay connected to a community of like-minded people. Bags of Marie Marie Amsterdam can be found at de Bijenkorf, Anna + Nina, and several wholesalers across Europe. But it doesn't stop there. Marthe dreams big and is actively expanding her crochet community while working on a wholesale supply chain for the near future. We are proud to support Marie Marie Amsterdam with a digital strategy on Shopify.
